Industries · Schools

Social media for schools that parents trust.

Parents are choosing where their child will spend the next ten years. Your social media should answer one feeling: “my child will be safe, cared for and will grow here.”

A teacher with students in uniform at a school in Kanpur on a winter morning, the children seen from behind

Who you are talking to

Prospective parents
Safety, teachers, results, facilities, fee clarity
50%
Current parents
Daily updates, their child's events, moments of pride
25%
Students and alumni
Fun, recognition, belonging
15%
Local community and future staff
Reputation, social work, hiring
10%

What we post about

Campus life25%
Teachers and care20%
Achievements and proof20%
Parent guidance20%
Admissions and info15%

Default mix. It shifts with your goal — admissions, reputation, parent engagement or hiring.

A week from a sample plan

This is the level of detail every school gets.

Generated by our planner for a fictional CBSE school in admission season. Your plan uses your dates, events and achievements.

The whole month at a glance

Sample plan · fictional CBSE school in admission season.30 days · 12 reels · 30 posts · 69 stories and statuses · 2 shoot days.Key dates: Day 4 (29 Oct) 7 days before Sports day · Day 6 (31 Oct) Before admissions open · Day 7 (1 Nov) Before admissions open · Day 8 (2 Nov) Admissions open · Day 10 (4 Nov) Day before Sports day · Day 11 (5 Nov) Sports day

Three days from week 2, in detail

Day 8

Mon, 2 Nov

Instagram Reel · 8:30 pmAdmissions open
Principal's message: admissions open
30 seconds from the principal on what makes Sample Public School different
By: Oryza shoots · CTA: WhatsApp us for admission details
Instagram Post · 1:30 pmAdmissions open
Admissions open for Nursery to Class 12
Clear announcement: classes, dates and how to apply
By: Oryza designs · CTA: WhatsApp us
Instagram Story · Through the dayBefore Sports day
Countdown: Sports day
Countdown sticker
By: Oryza designs
Instagram Story · Through the day
Kids' quiz: one GK question
Answer in the next story
By: Oryza designs
Facebook Event · 11:00 amAdmissions open
Facebook event: admission open day
By: Oryza
Facebook Post · 7:30 pm
Native post: Admissions open for Nursery to Class 12
Longer Hindi–English caption for parents
By: Oryza designs
WhatsApp Broadcast · 10:00 amAdmissions open
Broadcast to parent list: admissions open
By: Oryza
WhatsApp Status · 9:00 am
Status: this week at Sample Public School
By: Oryza
Google Update · 12:00 pm
Google post: Admissions open for Nursery to Class 12
With Call / WhatsApp button
By: Oryza
Website Update · 9:00 amAdmissions open
Admissions page update and homepage banner
By: Oryza

Day 10

Wed, 4 Nov

Instagram Reel · 8:30 pm
The safety check before every bus leaves
What happens before your child's bus moves — step by step
By: Oryza shoots · CTA: Book a campus visit
Instagram Story · Through the day
Poll: what matters most in a school?
Safety / teachers / results / fees
By: Oryza designs
Instagram Story · Through the day
Question box: ask us anything about admissions
Answers shared next day
By: Oryza designs
WhatsApp Broadcast · 6:00 pmDay before Sports day
Broadcast: Sports day reminder
By: Oryza

Day 11

Thu, 5 Nov

Shoot day: Sports day

Principal answer to camera (30 s)
Teacher intro to camera
Teaching moment
Three quick answers
Morning gate arrival (wide)
Assembly from above
Classroom moments
Final bell
Teacher tip to camera (20 s)
Teacher one-line answer
Lab or library walkthrough
Hands-on detail shots
Support staff portraits
Daily routine moments
Full coverage of Sports day: highlights, photos for the photo story, live stories
15 still photos for Google Business Profile

Instagram Post · 1:30 pm
This week at Sample Public School
Collage of the week's best moments
By: Oryza designs · CTA: Tag a parent
Instagram Story · Through the daySports day
Live from Sports day
6–8 stories through the event
By: Oryza shoots
Instagram Story · Through the day
Behind the scenes today
Class or event preparation
By: Oryza shoots
Facebook Post · 7:30 pm
Native post: This week at Sample Public School
Longer Hindi–English caption for parents
By: Oryza designs
WhatsApp Status · 9:00 am
Status: this week at Sample Public School
By: Oryza

Platforms for schools

InstagramCore
FacebookCore
WhatsAppCore
GoogleCore
WebsiteCore
YouTubeAdd
LinkedInAdd
XNot needed
PinterestNot needed

Core always in the planAdd when the goal or budget allowsNot needed

Rules we always follow

No child's face without written parent consent; otherwise backs, hands, wide shots or blurred faces.
No full names or class sections of minors unless consent allows it.
Results posts show only verified numbers given by the school.
No comparison with, or naming of, other schools.
Fees are stated only if the school provides them; otherwise “DM for fee details”.

Schools ask us

How often should a school post on Instagram?

For most schools, 3 reels and 3–4 posts a week with daily stories works well. In admission season, admissions content rises to about a third of the mix.

Can a school post photos of students?

Only with written parent consent. Without consent we use backs, hands, wide shots and staff-led content, and never write a child’s full name or class section.

Which platforms matter most for a school?

Instagram, Facebook, WhatsApp Business, Google Business Profile and the school website are core. YouTube and LinkedIn are added for campus tours and teacher hiring.

When should a school start its admissions campaign?

About two weeks before admissions open: a countdown, a principal’s message on opening day, then guidance posts and reminders until the last date.

Get your school’s 30-day plan in four minutes.

Start the school planner