Industries · Gyms, salons & spas

Social media that makes people feel welcome.

People are deciding who to trust with how they look and feel. Your social media should answer one feeling: “I will look and feel better here.”

A stylist's or therapist's hands at work in a calm salon or spa, no faces shown

Who you are talking to

People starting or restarting a routine
A welcoming place, clear prices, no judgement
35%
Regular members and clients
Schedules, tips, new services, recognition
30%
Occasion bookers (weddings, events)
Looks, timelines, trust in the team
20%
Locals comparing options
Hygiene, location, timings, reviews
15%

What we post about

Tips and routines25%
Services, classes and packages25%
Trainers, stylists and team15%
Hygiene and safety10%
Real journeys and client moments10%
The space, timings and location10%
Launches, events and seasons5%

Default mix. It shifts with your goal — new members, bookings, trust, bridal season, walk-ins or reviews.

A week from a sample plan

This is the level of detail every studio gets.

Generated by our planner for a fictional unisex salon launching a new service. It is not client work and shows no prices, offers or client results — your plan uses your services, timings and dates.

The whole month at a glance

Sample plan · fictional unisex salon launching a new service (no prices, offers or client results shown).30 days · 12 reels · 30 posts · 69 stories and statuses · 2 shoot days.Key dates: Day 5 (30 Oct) 7 days before New hair-care service · Day 11 (5 Nov) Before New hair-care service · Day 12 (6 Nov) New hair-care service: launch day · Day 20 (14 Nov) Children's Day

Three days from week 2, in detail

Day 8

Mon, 2 Nov

Instagram Post · 1:30 pm
Our hygiene promise
Clean tools, fresh linen, sanitised stations — every time
By: Oryza designs · CTA: Ask us anything
Instagram Story · Through the day
Check-in: how's your week going?
Emoji slider — no judgement
By: Oryza designs
Instagram Story · Through the day
Poll: what should we show next?
Two options to choose from
By: Oryza designs
Facebook Post · 7:30 pm
Native post: Our hygiene promise
Longer Hindi–English caption for local clients
By: Oryza designs
WhatsApp Status · 9:00 am
Status: this week's schedule and timings at Sample Studio
By: Oryza

Day 11

Thu, 5 Nov

Instagram Story · Through the dayBefore New hair-care service
Tomorrow: New hair-care service
Countdown sticker
By: Oryza designs
Instagram Story · Through the day
Quiz: true or false?
Answer in the next story
By: Oryza designs
WhatsApp Broadcast · 6:00 pmDay before New hair-care service
Broadcast: New hair-care service reminder
By: Oryza
WhatsApp Status · 9:00 am
Status: this week's schedule and timings at Sample Studio
By: Oryza

Day 12

Fri, 6 Nov

Shoot day: New hair-care service

Intro to camera (30 s)
At work with a client (consent)
Opening the doors
Team prep
First client of the day (consent)
Cleaning equipment or stations
Fresh towels and tools
Entrance and reception
Main floor or stations
Changing area entrance (no people)
Bridal make-up in progress (consent)
Final look
Full coverage of New hair-care service: highlights, photos for the photo story, live stories
15 still photos for Google Business Profile

Instagram Reel · 8:30 pmNew hair-care service: launch day
Now open: New hair-care service
What's new and how to book
By: Oryza shoots · CTA: Book now
Instagram Post · 1:30 pmNew hair-care service: launch day
Now open: New hair-care service
What's new, who it's for and how to book
By: Oryza designs · CTA: Book now
Instagram Story · Through the dayNew hair-care service
Live from New hair-care service
Stories through the day — people only with consent
By: Oryza shoots
Instagram Story · Through the day
Check-in: how's your week going?
Emoji slider — no judgement
By: Oryza designs
Facebook Post · 7:30 pm
Native post: Now open: New hair-care service
Longer Hindi–English caption for local clients
By: Oryza designs
Google Update · 12:00 pm
Google post: Now open: New hair-care service
With Call / WhatsApp button
By: Oryza

Platforms for gyms, salons & spas

InstagramCore
WhatsAppCore
GoogleCore
FacebookAdd
YouTubeAdd
WebsiteAdd
PinterestAdd
LinkedInNot needed
XNot needed

Core always in the planAdd when the goal or budget allowsNot needed

Google Business Profile is core: correct hours, services, a booking link and honest reviews from real clients.

Compliance, built into every plan

Wellness content has rules. Our planner enforces them.

No guaranteed transformations or weight loss in a set time; no supplements, steroids or medical claims (hair regrowth, “fairness” or whitening, curing skin conditions).
Before / after only with written consent, real and unedited, with a “Results vary” note; never body-shaming.
Spa content is strictly professional and family-safe.
Certifications, prices, memberships and offers only exactly as you provide them.
Clients appear only with their written consent; reviews are always honest, never paid or scripted.

Wedding season changes every year — we add its start only once you've verified the date. International Day of Yoga (21 June) and New Year are fixed.

Gyms and salons ask us

Can you post transformations and before/after photos?

Only with the client's written consent, using real and unedited photos, with a “Results vary” note. We never promise weight loss or results in a set number of days, and never body-shame.

Will you promote supplements or skin treatments?

We don't promote supplements or steroids, and never make medical claims — no hair regrowth, no “fairness” or whitening, no curing skin conditions.

How do you handle spa content?

Strictly professional and family-safe: the space, the hygiene, the care and how to book.

Do you show our prices and memberships?

Only if you want them shown, exactly as you provide them — the same for certifications and offers.

What brings in new members and bookings?

Trainer and stylist introductions, practical tips, clear schedules and timings, honest reviews and, with consent, real client journeys.

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