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Industries · B2B & manufacturers

Social media that shows buyers real capacity.

Buyers want a partner they can rely on. Your social media should answer one feeling: “a reliable partner with real capacity.”

An artisan's hands working leather at a workbench in a Kanpur leather workshop

Who you are talking to

  • Procurement and purchase teams

    Specs, certifications, capacity, lead times, reliability

    35%

  • Distributors and dealers

    Range, margins discussion, support, how to apply

    25%

  • Export buyers

    Certifications, export experience, communication

    20%

  • Future employees and the local industry

    Culture, safety, growth

    20%

What we post about

  • Factory and process25%
  • Products and applications25%
  • Quality and certifications15%
  • Buyer information and partnerships15%
  • Team and craft10%
  • Trade fairs and launches5%
  • Case studies (with permission)5%

Default mix. It shifts with your goal — enquiries, dealers, export buyers, trust or hiring.

A week from a sample plan

This is the level of detail every manufacturer gets.

Generated by our planner for a fictional leather-goods manufacturer exhibiting at a trade fair. It is not client work and shows no customers, certificate numbers or figures — your plan uses only the facts you provide.

The whole month at a glance

Sample plan · fictional leather-goods manufacturer at a trade fair (no customers, certificates or figures shown).30 days · 12 reels · 19 posts · 69 stories and statuses · 2 shoot days.Key dates: Day 7 (1 Nov) 5 days before Sample trade fair: stall invite · Day 9 (3 Nov) Before Sample trade fair · Day 10 (4 Nov) 2 days before Sample trade fair · Day 11 (5 Nov) Before Sample trade fair · Day 12 (6 Nov) Sample trade fair · Day 13 (7 Nov) Day after Sample trade fair

Three days from week 2, in detail

Day 9

Tue, 3 Nov

  • Instagram Post · 1:30 pm

    Our process, step by step

    Raw material → production → QC → packing → dispatch

    By: Oryza designs · CTA: Send an enquiry

  • Instagram Story · Through the dayBefore Sample trade fair

    Countdown: Sample trade fair

    Countdown sticker

    By: Oryza designs

  • Instagram Story · Through the day

    Dispatched today

    Packed and on the way — no customer names

    By: Oryza designs

  • LinkedIn Post · 10:00 am

    How our quality checks work (as practised)

    By: Oryza designs

Day 10

Wed, 4 Nov

  • Instagram Reel · 8:30 pm2 days before Sample trade fair

    Visit us at Sample trade fair

    Stall details, dates and what we're showing — as you provide

    By: Oryza edits · CTA: Book a meeting at the stall

  • Instagram Story · Through the dayBefore Sample trade fair

    Countdown: Sample trade fair

    Countdown sticker

    By: Oryza designs

  • Instagram Story · Through the day

    Team moment

    With the team's consent

    By: Oryza designs

  • Google Update · 12:00 pm

    Review link shared with real buyers after delivery — honest reviews only, never paid or scripted

    By: Oryza

Day 11

Thu, 5 Nov

  • Instagram Post · 1:30 pm

    Product focus: Work boots

    Specs, sizes and applications — as provided

    By: Oryza designs · CTA: Ask for the spec sheet

    Note: Product specifications and safety claims only exactly as you provided them.

  • Instagram Story · Through the dayBefore Sample trade fair

    Countdown: Sample trade fair

    Countdown sticker

    By: Oryza designs

  • Instagram Story · Through the day

    Dealer enquiries open

    Tap to apply

    By: Oryza designs

  • WhatsApp Broadcast · 6:00 pmDay before Sample trade fair

    Broadcast: Sample trade fair reminder

    By: Oryza

  • WhatsApp Status · 9:00 am

    Status: this week's dispatches and new products at Sample Leather Works

    By: Oryza

Platforms for b2b & manufacturers

Platform fit for B2B & manufacturers
  • WhatsAppCore
  • GoogleCore
  • WebsiteCore
  • LinkedInCore
  • InstagramAdd
  • FacebookAdd
  • YouTubeAdd
  • XNot needed
  • PinterestNot needed

Core always in the planAdd when the goal or budget allowsNot needed

LinkedIn, Google Business Profile and your website are core: where procurement teams and distributors check you out.

Compliance, built into every plan

B2B content has rules. Our planner enforces them.

  • Certifications (ISO, BIS, CE, export registrations) only as you provide them, with their numbers and dates exactly as typed.
  • Capacity, production figures, export countries and years in business only as you provide them.
  • Customer or brand names only with their written permission — otherwise they are left out entirely, never replaced with “a leading brand”-style descriptions.
  • No competitor comparisons and no “best”, “No.1” or “leading” claims; product specifications and safety claims only as you provide them.
  • Factory staff appear only with their consent.
  • This is guidance, not legal advice — confirm with your professional body or legal team.

Manufacturers ask us

Can you name our customers?

Only customers who have given written permission. Without it we leave them out entirely — we don't describe them as “a leading brand” either.

How do you show our certifications?

Exactly as on the certificate — name, number and validity as you type them. Capacity, export markets and years in business also appear only as you provide them.

Will you say we're the best or leading manufacturer?

No. Our plans never claim “best”, “No.1” or “leading” and never compare you with competitors. We let the process, the quality checks and the facts speak.

Why LinkedIn and Google?

Procurement teams and distributors research suppliers on LinkedIn, Google and your website. Those are core; Instagram and WhatsApp support them.

What about trade fairs?

Each fair gets a stall invite, a buyer broadcast, a countdown, live stories, highlights and a follow-up post for the people you met.

Get your company’s 30-day plan in five minutes.

Start the B2B planner