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Social media for experts that respects the rules.

People look for expertise they can rely on. Your social media should answer one feeling: “this expert knows the subject and is approachable” — within your profession's rules.

A consultant reviewing papers with a client in a tidy office in Kanpur, seen from the side

Who you are talking to

  • People looking to understand an issue

    Clear, general explanations they can trust

    40%

  • Businesses and individuals with recurring needs

    Deadlines, updates, process clarity

    30%

  • Peers and referrers

    Expertise, professionalism, a clear profile

    15%

  • Future team members

    Culture, learning, how the practice works

    15%

What we post about

  • Explainers and awareness40%
  • Updates and deadlines15%
  • Practice, team and culture15%
  • Profile (as permitted)10%
  • Case studies and testimonials (standard mode only)10%
  • Talks and webinars5%
  • Ways to work together (standard mode only)5%

The mix changes with your profession: lawyers, CAs and CSs get educational content only; consultants and coaches can add case studies and ways to work together.

A week from a sample plan

This is the level of detail every practice gets.

Generated by our planner for a fictional Chartered Accountancy practice hosting a webinar — strict mode, so every item is educational with a permitted call-to-action. It is not client work; your plan follows your profession's rules.

The whole month at a glance

Sample plan · fictional CA practice in strict mode (no clients, deadlines or figures shown).30 days · 18 reels · 19 posts · 60 stories and statuses · 1 shoot day.Key dates: Day 7 (1 Nov) 4 days before GST basics for small businesses · Day 9 (3 Nov) Before GST basics for small businesses · Day 10 (4 Nov) Day before GST basics for small businesses · Day 12 (6 Nov) Day after GST basics for small businesses · Day 20 (14 Nov) Children's Day

Three days from week 2, in detail

Day 9

Tue, 3 Nov

  • Instagram Post · 1:30 pm

    Income tax: a quick guide

    A carousel — the basics in five slides

    By: Oryza designs · CTA: Follow for more compliance updates

    Note: Follow current ICAI / ICSI guidelines; confirm before posting.

  • Instagram Story · Through the dayBefore GST basics for small businesses

    Countdown: GST basics for small businesses

    Countdown sticker

    By: Oryza designs

    Note: Follow current ICAI / ICSI guidelines; confirm before posting.

  • Instagram Story · Through the day

    Question box

    General answers shared this week

    By: Oryza designs

    Note: Follow current ICAI / ICSI guidelines; confirm before posting.

Day 10

Wed, 4 Nov

  • Instagram Reel · 8:30 pmDay before GST basics for small businesses

    Join the session: GST basics for small businesses

    Topic, date, time and how to join

    By: Oryza edits · CTA: Follow for more compliance updates

    Note: Follow current ICAI / ICSI guidelines; confirm before posting.

  • Instagram Story · Through the dayBefore GST basics for small businesses

    Countdown: GST basics for small businesses

    Countdown sticker

    By: Oryza designs

    Note: Follow current ICAI / ICSI guidelines; confirm before posting.

  • Instagram Story · Through the day

    At the desk today

    Quick clips from the office

    By: Oryza shoots

    Note: Follow current ICAI / ICSI guidelines; confirm before posting.

  • LinkedIn Post · 10:00 am

    Update: what changed this month (sources cited)

    By: Oryza designs

    Note: Follow current ICAI / ICSI guidelines; confirm before posting.

Day 12

Fri, 6 Nov

  • Instagram Reel · 8:30 pmDay after GST basics for small businesses

    GST basics for small businesses: key takeaways

    Three points from the session

    By: Oryza edits · CTA: Follow for more compliance updates

    Note: Follow current ICAI / ICSI guidelines; confirm before posting.

  • Instagram Story · Through the day

    Tip of the day

    One practical, general tip

    By: Oryza designs

    Note: Follow current ICAI / ICSI guidelines; confirm before posting.

  • Instagram Story · Through the day

    Reading this week

    An article or update worth your time — sources cited

    By: Oryza designs

    Note: Follow current ICAI / ICSI guidelines; confirm before posting.

Platforms for professionals

Platform fit for Professionals (CA, lawyer, consultant)
  • InstagramCore
  • WhatsAppCore
  • GoogleCore
  • LinkedInCore
  • FacebookAdd
  • YouTubeAdd
  • WebsiteAdd
  • XAdd
  • PinterestNot needed

Core always in the planAdd when the goal or budget allowsNot needed

LinkedIn and Google Business Profile are core: where clients and peers look you up.

Compliance, built into every plan

Professional content has rules. Our planner switches them by profession.

  • Lawyers: Bar Council of India rules restrict advertising and solicitation: only legal-awareness and educational content, plus permitted profile information (name, contact, enrolment, qualifications, areas of practice) exactly as you provide it.
  • Lawyers: Blocked: “book a consultation” or “contact us for your case” calls-to-action, client testimonials, case results or wins, fees or discounts, comparisons or superlatives, client names and sensational case content.
  • Lawyers: Every post carries “For general information only, not legal advice.” and the only call-to-action is “Follow for more legal awareness”.
  • CAs and CSs: ICAI / ICSI rules restrict solicitation: knowledge content, permitted firm profile, team and culture only.
  • CAs and CSs: Blocked: client names, testimonials, “saved ₹X tax” or other result claims, fee offers or discounts, “best CA” or other superlatives, and solicitation calls-to-action.
  • CAs and CSs: Tax and compliance dates and figures only as you provide them — marked “verify” against the official notification.
  • Consultants and coaches: Expertise content; case studies only with the client's written permission; testimonials only from real clients with consent.
  • Consultants and coaches: No guaranteed outcomes or income claims, no “best” or “No.1”.
  • This is guidance, not legal advice — confirm with your professional body or legal team.

Lawyers: confirm with your State Bar Council before posting. CAs and CSs: follow current ICAI / ICSI guidelines and confirm before posting.

Professionals ask us

Can a lawyer post on social media?

Bar Council of India rules restrict advertising and solicitation. Our lawyer mode posts only legal-awareness and educational content with permitted profile details, adds “For general information only, not legal advice.” to every post, and blocks testimonials, case results, fees and “book a consultation” calls-to-action. Confirm with your State Bar Council before posting.

What can a CA or CS post?

Knowledge content — tax, GST and compliance explainers and reminders — plus a permitted firm profile, team and culture. No client names, testimonials, “saved ₹X” claims, fee offers or superlatives. Follow current ICAI / ICSI guidelines and confirm before posting.

Do you fill in tax deadlines automatically?

No. Only deadlines you provide are used, each marked “verify on the official portal”.

What changes for consultants and coaches?

Standard rules: expertise content and normal calls-to-action, case studies only with the client's written permission, testimonials only from real clients with consent, and never guaranteed outcomes or income claims.

Is this legal advice?

No. It is guidance — confirm with your professional body or legal team.

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