Industries · Interiors, fashion & jewellery

Social media for work people save and come back to.

Your buyers are looking for taste, craft and trust. Your social media should answer one feeling: “this is the look I want.”

A hand adjusting handcrafted gold jewellery or a zari-bordered textile in a warm showroom

Who you are talking to

Buyers looking for taste and craftsmanship
Inspiration, quality they can see, honest details
40%
Occasion and wedding shoppers
Collections, appointments, timelines
25%
Homeowners planning a space
Process, real projects, clear costs and timelines
20%
Loyal customers
New collections, care, recognition
15%

What we post about

Collections and launches25%
Styling and design ideas25%
Craftsmanship and details20%
Process and custom orders10%
Real projects (with consent)5%
Care guides5%
Team and customers5%
Store or studio5%

Default mix. It shifts with your goal — launches, visits, enquiries, bridal orders or trust.

A week from a sample plan

This is the level of detail every studio gets.

Generated by our planner for a fictional jeweller launching a bridal collection. It is not client work and shows no hallmark details, prices, rates or offers — your plan uses your own details, exactly as you provide them.

The whole month at a glance

Sample plan · fictional jeweller with a bridal collection launch (no hallmark details, prices or rates shown).30 days · 12 reels · 30 posts · 69 stories and statuses · 2 shoot days.Key dates: Day 8 (2 Nov) 5 days before Winter bridal collection · Day 10 (4 Nov) Before Winter bridal collection · Day 11 (5 Nov) Before Winter bridal collection · Day 12 (6 Nov) Before Winter bridal collection · Day 13 (7 Nov) Winter bridal collection: launch day · Day 20 (14 Nov) Children's Day

Three days from week 2, in detail

Day 8

Mon, 2 Nov

Instagram Post · 1:30 pm5 days before Winter bridal collection
Coming soon: Winter bridal collection
A first look — launch date and how to book a viewing
By: Oryza designs · CTA: Save the date
Instagram Story · Through the day
Inspiration board
A concept we love this week
By: Oryza designs
Note: Every render is labelled “Design concept / visualisation”.
Instagram Story · Through the day
Poll: which one would you pick?
Two looks or pieces to choose from
By: Oryza designs
Facebook Post · 7:30 pm
Native post: Coming soon: Winter bridal collection
Longer Hindi–English caption for customers
By: Oryza designs
WhatsApp Status · 9:00 am
Status: new pieces and appointments at Sample Jewellers
By: Oryza
Google Update · 12:00 pm
Google post: Coming soon: Winter bridal collection
With Call / WhatsApp button
By: Oryza

Day 11

Thu, 5 Nov

Instagram Post · 1:30 pm
The details up close
Close-ups that show the finish — from our workshop
By: Oryza designs · CTA: Book a viewing
Instagram Story · Through the dayBefore Winter bridal collection
Countdown: Winter bridal collection
Countdown sticker
By: Oryza designs
Instagram Story · Through the day
Quiz: guess the detail
Answer in the next story
By: Oryza designs
Facebook Post · 7:30 pm
Native post: The details up close
Longer Hindi–English caption for customers
By: Oryza designs
WhatsApp Status · 9:00 am
Status: new pieces and appointments at Sample Jewellers
By: Oryza

Day 13

Sat, 7 Nov

Instagram Reel · 8:30 pmWinter bridal collection: launch day
Now launching: Winter bridal collection
The new collection, piece by piece
By: Oryza shoots · CTA: Book a viewing
Instagram Post · 1:30 pmWinter bridal collection: launch day
Now launching: Winter bridal collection
The collection at a glance — details as you provide
By: Oryza designs · CTA: Book a viewing
Instagram Story · Through the day
Inspiration board
A concept we love this week
By: Oryza designs
Note: Every render is labelled “Design concept / visualisation”.
Instagram Story · Through the day
Poll: which one would you pick?
Two looks or pieces to choose from
By: Oryza designs
Facebook Post · 7:30 pm
Native post: Now launching: Winter bridal collection
Longer Hindi–English caption for customers
By: Oryza designs

Platforms for interiors, fashion & jewellery

InstagramCore
FacebookCore
WhatsAppCore
GoogleCore
PinterestCore
YouTubeAdd
WebsiteAdd
LinkedInNot needed
XNot needed

Core always in the planAdd when the goal or budget allowsNot needed

Pinterest and Google Business Profile are core: saved boards keep your work in front of planners, and your profile carries hours, photos and honest reviews.

Compliance, built into every plan

Style content has rules. Our planner enforces them.

Jewellery: hallmark, BIS, HUID and purity details only exactly as you provide them; making charges and gold rates only as you provide them, with the date and time — never filled automatically; gold is never presented as an investment with returns.
No fake discounts: offers only as you provide them, and an offer quoting an earlier price appears only when you confirm that price was real.
Interiors: every render is labelled “Design concept / visualisation”; project timelines and costs only as provided; client homes only with their written consent.
Fashion: fabric and handloom claims only exactly as you provide them — our templates never claim “pure silk” or “handloom” on their own.
No “best”, “No.1” or urgency claims; customers appear only with their written consent.

Buying seasons whose date changes every year (Akshaya Tritiya, Dhanteras, Wedding season) are added only once you've verified the date.

Studios ask us

Do you post hallmark and purity details?

Only exactly as you provide them from your certificates — hallmark, BIS, HUID and purity. Our templates never make these claims on their own.

Will you post today's gold rate?

Only the rate you send us, with the date and time — we never fill rates automatically. And we never present gold as an investment with returns.

Can you show our interior projects?

Yes — real projects with your client's written consent, with timelines and costs exactly as you provide them. Every render is labelled “Design concept / visualisation”.

Can you call our sarees pure silk or handloom?

Only if you tell us so, in your own words. Our templates never make fabric or handloom claims on their own.

Why is Pinterest core for us?

People save looks, pieces and room ideas there for months. Pinterest boards keep your collections and projects in front of buyers while they plan.

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