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Industries · Restaurants & cafés

Social media for food people come back for.

People decide where to eat with their eyes first. Your social media should answer one feeling: “that looks delicious, and I know exactly how to get it.”

Masala chai and Indian street snacks being served at a warm café table in Kanpur

Who you are talking to

  • Locals deciding where to eat tonight

    What's good, timings, location, price feel

    40%

  • Online orderers

    How to order, delivery reach, packing, consistency

    25%

  • Families and groups

    Space, menu range, party and catering options

    20%

  • Regulars

    New dishes, specials, recognition

    15%

What we post about

  • Signature food35%
  • Order, visit and timings20%
  • Kitchen and hygiene15%
  • Cooks, team and customers15%
  • Festive, parties and catering15%

Default mix. It shifts with your goal — footfall, online orders, a launch, weekend rush, parties and catering, or reviews.

A week from a sample plan

This is the level of detail every restaurant gets.

Generated by our planner for a fictional North Indian restaurant launching a winter menu. It is not client work — your plan uses your dishes, menu marks, timings and events.

The whole month at a glance

Sample plan · fictional North Indian restaurant with a winter menu launch.30 days · 18 reels · 30 posts · 69 stories and statuses · 2 shoot days.Key dates: Day 5 (30 Oct) Friday: weekend push · Day 6 (31 Oct) Weekend push · Day 10 (4 Nov) Before Winter menu launch · Day 11 (5 Nov) Before Winter menu launch · Day 12 (6 Nov) Winter menu launch: launch day · Day 13 (7 Nov) Weekend push

Three days from week 2, in detail

Day 10

Wed, 4 Nov

  • Instagram Reel · 8:30 pm

    How to reach Sample Rasoi

    From the main road to our door in 20 seconds

    By: Oryza shoots · CTA: Save the location

  • Instagram Story · Through the dayBefore Winter menu launch

    Countdown: Winter menu launch

    Countdown sticker

    By: Oryza designs

  • Instagram Story · Through the day

    Open today: Daily, 11 am – 11 pm

    Tap for directions

    By: Oryza designs

  • Google Update · 12:00 pm

    Review link shared with real customers (table card / bill / delivery note) — honest reviews only, never paid, scripted or in exchange for a discount

    By: Oryza

Day 12

Fri, 6 Nov

Shoot day: Winter menu launch

  • Cook intro to camera (20 s)
  • Cooking the dish
  • Team in the kitchen
  • Close-up of the dish being plated
  • Steam / texture shot
  • Served at the table or packed for delivery
  • Team at work
  • Team photo
  • Hand-washing and gloves
  • Cleaning the counters
  • Fresh ingredients being sorted
  • Opening the shutters
  • Chopping and prep
  • First order of the day
  • Full coverage of Winter menu launch: highlights, photos for the photo story, live stories
  • 15 still photos for Google Business Profile
  • Instagram Reel · 8:30 pmWinter menu launch: launch day

    Now open: Winter menu launch

    What's new, timings and how to find us

    By: Oryza shoots · CTA: Visit this week

  • Instagram Post · 1:30 pmWinter menu launch: launch day

    Now open: Winter menu launch

    What's new, timings and how to find us

    By: Oryza designs · CTA: Visit this week

  • Instagram Story · Through the dayWinter menu launch

    Live from Winter menu launch

    6–8 stories through the day

    By: Oryza shoots

  • Instagram Story · Through the dayWeekend push

    This weekend at Sample Rasoi

    Timings and what to order

    By: Oryza designs

  • Facebook Post · 7:30 pm

    Native post: Now open: Winter menu launch

    Longer Hindi–English caption for local food lovers

    By: Oryza designs

  • Google Update · 12:00 pm

    Google post: Now open: Winter menu launch

    With Call / WhatsApp button

    By: Oryza

Day 13

Sat, 7 Nov

  • Instagram Post · 1:30 pm

    Our North Indian menu

    A carousel of the menu — dishes, marks and prices exactly as printed

    By: Oryza designs · CTA: Save the menu

  • Instagram Story · Through the dayWeekend push

    This weekend at Sample Rasoi

    Timings and what to order

    By: Oryza designs

  • Instagram Story · Through the day

    Quiz: guess the dish

    Answer in the next story

    By: Oryza designs

  • Facebook Post · 7:30 pm

    Native post: Our North Indian menu

    Longer Hindi–English caption for local food lovers

    By: Oryza designs

  • YouTube Short · 6:00 pm

    Short: Now open: Winter menu launch

    By: Oryza edits

Platforms for restaurants & cafés

Platform fit for Restaurants & cafés
  • InstagramCore
  • WhatsAppCore
  • GoogleCore
  • FacebookAdd
  • YouTubeAdd
  • WebsiteAdd
  • PinterestAdd
  • LinkedInNot needed
  • XNot needed

Core always in the planAdd when the goal or budget allowsNot needed

Google Business Profile is core: correct hours, menu photos, order links and honest reviews from real customers — never paid, scripted or fake.

Compliance, built into every plan

Food content has rules. Our planner enforces them.

  • No alcohol promotion of any kind — no liquor names, brands, bottles, “bar nights” or surrogate ads.
  • No health or medical claims about food (“cures”, “immunity booster”, “100% healthy”, “no side effects”). The FSSAI licence number appears exactly as you provide it, where you want it.
  • Offers, prices and discounts only as you provide them. No fake urgency, no “best in town” or “No.1” claims.
  • Veg, non-veg and egg marks follow your own menu exactly; allergen notes when you ask for them.
  • Customers appear only with their written consent. Never fake reviews — we ask real customers for honest Google reviews.

Festivals whose date changes every year (Holi, Eid, Diwali, Raksha Bandhan) are added only once you've verified the date.

Restaurants ask us

Do you post offers and discounts?

Only offers you provide, exactly as you word them. We never invent an offer, never use fake urgency and never claim “best in town”.

Can you promote our bar or drinks menu?

We don't promote alcohol in any form — no liquor names, brands, bottles, “bar nights” or surrogate ads. Food, mocktails, tea and coffee are welcome.

How do you handle veg and non-veg dishes?

Every dish post uses the veg, non-veg or egg mark exactly as on your menu. For a pure-veg kitchen, non-veg and egg dishes never appear. Allergen notes are added when you ask.

Can you get us more Google reviews?

We help you invite real customers to leave honest reviews — on the table, the bill or the delivery note. We never buy, script, fake or trade reviews for discounts.

Do you show the FSSAI licence?

If you give us the number and want it shown, it appears exactly as provided on kitchen and timings posts. We never make health or medical claims about food.

Get your restaurant’s 30-day plan in five minutes.

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