Industries · Real estate
Buyers are making the biggest purchase of their lives. Your social media should answer one feeling: “this is a safe, well-located investment from people I can check.”
Who you are talking to
Families buying their first or next home
Location, trust in the builder, progress they can see, clear prices and documents
45%
Buyers comparing projects
Facts: RERA status, sizes, possession dates, amenities that exist
25%
Existing buyers and owners
Construction updates, handover information, a builder who communicates
15%
Tenants and resale buyers
Verified listings, clear terms, an agent they can trust
15%
What we post about
Default mix. It shifts with your goal — site visits, enquiries, brand trust, a launch, remaining inventory or resale and rental leads.
A week from a sample plan
Generated by our planner for a fictional builder with one under-construction project and a site-visit weekend. It is not client work and the RERA number is a placeholder — your plan uses your projects, RERA details and dates.
The whole month at a glance
Three days from week 2, in detail
Tue, 3 Nov
Join us: Site-visit weekend
Date, time, place and how to register
By: Oryza designs · CTA: Register on WhatsApp
Know your area: Kanpur
One fact about a nearby place
By: Oryza designs
Poll: what matters most in a new home?
Location or size — vote
By: Oryza designs
Native post: Join us: Site-visit weekend
Longer Hindi–English caption for home buyers
By: Oryza designs
Google post: Join us: Site-visit weekend
With Call / WhatsApp button
By: Oryza
Thu, 5 Nov
Visit Sample Greens
Site visits: Sat–Sun, 10 am – 6 pm. Location pin and how to reach
By: Oryza designs · CTA: Book a site visit
Note: Caption and creative carry: RERA registration SAMPLE-RERA-0000.
Countdown: Site-visit weekend
Countdown sticker
By: Oryza designs
Site visits: Sat–Sun, 10 am – 6 pm
Tap to book a visit
By: Oryza designs
Native post: Visit Sample Greens
Longer Hindi–English caption for home buyers
By: Oryza designs
Status: site-visit timings and this week at Sample Homes
By: Oryza
Fri, 6 Nov
How we build at Sample Greens: materials and checks
The steel, the concrete and the quality checks behind every floor
By: Oryza shoots · CTA: Ask our engineer a question
Note: Caption and creative carry: RERA registration SAMPLE-RERA-0000.
Countdown: Site-visit weekend
Countdown sticker
By: Oryza designs
Quiz: carpet or built-up?
Answer in the next story
By: Oryza designs
Broadcast: Site-visit weekend reminder
By: Oryza
Blog: Buying a home in Kanpur: RERA, documents and carpet area explained
By: Oryza
Platforms for real estate
Core always in the planAdd when the goal or budget allowsNot needed
Google Business Profile is core: correct site-office hours, a location pin buyers can follow and honest reviews from genuine buyers — never paid, scripted or fake.
Compliance, built into every plan
Festival buying days (Gudi Padwa, Akshaya Tritiya, Navratri, Dhanteras) change date every year — we add them only once you've verified the date.
Yes. Every post and reel about a project carries the RERA registration number and the RERA website exactly as you give them to us. A project without a RERA number gets brand and educational content only — no selling or booking content.
Only prices you provide, shown exactly as given with “terms apply”. We never invent offers; a festive offer appears only if you have approved one and given us its wording.
No. Our plans never promise returns, appreciation or rental income, never compare you with other builders and never use fake urgency like “only 2 left”.
With dated site-progress footage, the sample flat if it is ready, and renders that are always labelled “Artist's impression”. Amenities are never shown as ready before they are.
Yes. Brokers get listing, resale and rental content with their RERA agent registration on every listing, plus buyer guides that build trust.