Schools
“My child will be safe, cared for and will grow here.”
Talks to: Parents choosing a school, current parents, students and alumni
Core platforms: Instagram, Facebook, WhatsApp Business, Google Business Profile, Website & Google indexing
Industries
Different audiences. Different strategies.
Every industry has its own audience, its own trust signals and its own rules. Our playbooks start from what your audience needs to feel.
Hospitals & clinics
“I can trust these doctors with my family.”
Talks to: Patients and the families who decide for them
Core platforms: Instagram, Facebook, WhatsApp Business, YouTube, Google Business Profile, Website & Google indexing
Doctors (personal brand)
“This doctor explains things clearly and cares.”
Talks to: Patients searching for a specialist they can trust
Core platforms: Instagram, WhatsApp Business, YouTube, Google Business Profile, LinkedIn
Real estate
“This is a safe, well-located investment.”
Talks to: Families buying a home and investors
Core platforms: Instagram, Facebook, WhatsApp Business, YouTube, Google Business Profile, Website & Google indexing
Political leaders
“This person works for us and is reachable.”
Talks to: Voters, party workers and young citizens
Core platforms: Instagram, Facebook, WhatsApp Business, YouTube, X (Twitter)
Restaurants & cafés
“I have to try this place this weekend.”
Talks to: Local food lovers, families and groups planning an outing
Core platforms: Instagram, WhatsApp Business, Google Business Profile
Coaching institutes
“These teachers will get me the result.”
Talks to: Students and the parents who pay the fees
Core platforms: Instagram, Facebook, WhatsApp Business, YouTube, Google Business Profile, Website & Google indexing
Retail & showrooms
“They have exactly what I want, at a fair price.”
Talks to: Shoppers comparing options nearby
Core platforms: Instagram, Facebook, WhatsApp Business, Google Business Profile
Gyms, salons & spas
“I will look and feel better here.”
Talks to: People investing in how they look and feel
Core platforms: Instagram, WhatsApp Business, Google Business Profile
B2B & manufacturers
“A reliable partner with real capacity.”
Talks to: Buyers, distributors and procurement teams
Core platforms: WhatsApp Business, Google Business Profile, Website & Google indexing, LinkedIn
Professionals (CA, lawyer, consultant)
“This expert knows the subject and is approachable.”
Talks to: Clients looking for expertise they can rely on
Core platforms: Instagram, WhatsApp Business, Google Business Profile, LinkedIn
Creators & personal brands
“This person gets me — I want to keep watching.”
Talks to: A niche community that follows a person, not a company
Core platforms: Instagram, YouTube
Interiors, fashion & jewellery
“This is the look I want.”
Talks to: Buyers looking for taste, trends and craftsmanship
Core platforms: Instagram, Facebook, WhatsApp Business, Google Business Profile, Pinterest