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A personal brand for doctors that patients understand.

Patients look you up before they book. Your social media should answer one feeling: “this doctor explains things clearly and cares.”

A doctor with a stethoscope calmly talking with a family member in a warm clinic, the family member seen from behind

Who you are talking to

  • People searching for a specialist nearby

    The right expertise, availability, how to book

    40%

  • Existing and returning patients

    Clear guidance, reminders, follow-up information

    25%

  • Families caring for someone

    Calm explanations, what to expect, when to come in

    20%

  • Peers and referring doctors

    Clinical focus, professionalism, availability

    15%

What we post about

  • Expertise explained25%
  • Prevention and when to see a doctor20%
  • Clinic, timings and booking20%
  • Questions patients ask20%
  • The doctor behind the white coat15%

Default mix. It shifts with your goal — patient trust, authority, being found on Google, clinic visits or online consultations.

A week from a sample plan

This is the level of detail every doctor gets.

Generated by our planner for a fictional diabetes specialist giving an awareness talk. It is not client work — your plan uses your speciality, timings, events and comfort on camera.

The whole month at a glance

Sample plan · fictional diabetes specialist with an awareness talk.30 days · 18 reels · 17 posts · 69 stories and statuses · 2 shoot days.Key dates: Day 9 (3 Nov) 4 days before Diabetes awareness talk · Day 10 (4 Nov) Before Diabetes awareness talk · Day 11 (5 Nov) Before Diabetes awareness talk · Day 12 (6 Nov) Before Diabetes awareness talk · Day 13 (7 Nov) Diabetes awareness talk · Day 14 (8 Nov) Day after Diabetes awareness talk

Three days from week 2, in detail

Day 9

Tue, 3 Nov

  • Instagram Post · 1:30 pm4 days before Diabetes awareness talk

    Join me: Diabetes awareness talk

    Topic, date, time and how to join

    By: Oryza designs · CTA: Save the date

  • Instagram Story · Through the day

    Question box: ask Dr. Sample

    Answers shared next week

    By: Oryza designs

    Note: Medical facts from the doctor; the doctor approves before publishing.

  • Instagram Story · Through the day

    Behind the scenes today

    Clinic preparation, no patients

    By: Oryza shoots

  • Google Update · 12:00 pm

    Google post: Join me: Diabetes awareness talk

    With Call / WhatsApp button

    By: Oryza

  • LinkedIn Post · 10:00 am

    A note for referring doctors: when to refer to Diabetes & endocrinology

    By: Oryza designs

Day 10

Wed, 4 Nov

  • Instagram Reel · 8:30 pm

    How I keep learning

    Journals, conferences, teaching — how a doctor stays up to date

    By: Oryza shoots · CTA: Follow for more

  • Instagram Story · Through the dayBefore Diabetes awareness talk

    Countdown: Diabetes awareness talk

    Countdown sticker

    By: Oryza designs

  • Instagram Story · Through the day

    Clinic timings: Mon–Sat, 6 – 9 pm

    How to book in one tap

    By: Oryza designs

  • Google Update · 12:00 pm

    Review link shared with patients after their visit — honest reviews only, never paid, scripted or in exchange for anything

    By: Oryza

Day 11

Thu, 5 Nov

  • Instagram Post · 1:30 pm

    What to bring to your consultation

    Old reports, a list of medicines, your questions — a simple checklist

    By: Oryza designs · CTA: Save for your visit

  • Instagram Story · Through the dayBefore Diabetes awareness talk

    Countdown: Diabetes awareness talk

    Countdown sticker

    By: Oryza designs

  • Instagram Story · Through the day

    Quiz: true or false?

    Answer in the next story

    By: Oryza designs

    Note: Medical facts from the doctor; the doctor approves before publishing.

  • WhatsApp Status · 9:00 am

    Status: clinic timings and this week's tip from Dr. Sample

    By: Oryza

Platforms for doctors

Platform fit for Doctors (personal brand)
  • InstagramCore
  • WhatsAppCore
  • YouTubeCore
  • GoogleCore
  • LinkedInCore
  • FacebookAdd
  • WebsiteAdd
  • XNot needed
  • PinterestNot needed

Core always in the planAdd when the goal or budget allowsNot needed

Google Business Profile is core: correct timings, answered questions, fresh photos and a steady flow of honest reviews from genuine patients — never paid, scripted or fake.

Compliance, built into every plan

Healthcare content has rules. Our planner enforces them.

  • No claims of a cure, guaranteed results, “best” or comparisons with other doctors or hospitals.
  • No patient identity, case photos, testimonials or before-and-after images without the patient's written consent (and a guardian's for minors).
  • No fake, paid or scripted reviews — we only ask genuine patients to share honest feedback.
  • No discount-, offer- or package-led medical promotion.
  • Qualifications, registrations and accreditations appear exactly as the client provides them — we never write them ourselves.
  • Medical facts come only from the doctor: Oryza drafts, the doctor approves before anything is published.
  • Anything about emergencies tells people to call 112 (or 108 for an ambulance) or go to the nearest emergency department.
  • No fear-based messaging — calm, practical information only.
  • Doctors follow their medical council's guidance on publicity; Oryza flags anything that may conflict before it is published.

Awareness days are taken from a fixed-date list. Days whose date changes each year (World Leprosy Day, World Kidney Day, World Glaucoma Week, World Asthma Day, World Sight Day) are verified yearly before we schedule them.

Doctors ask us

I'm not comfortable on camera. Can I still build a personal brand?

Yes. The planner switches to designed explainers with your voice-over, clinic visuals and carousels. Short clips are an option when you're ready.

Who decides what medical information is shared?

You do. Oryza drafts the scripts and captions, the facts come from you, and you approve every medical item before it is published.

Will you write my qualifications or awards?

No. Qualifications and registrations appear exactly as you give them to us. If you haven't sent them, the plan shows none.

Can you get me more Google reviews?

We help you invite genuine patients to share honest feedback after their visit. We never buy, script, incentivise or fake reviews.

Do these plans follow medical-council publicity rules?

Our plans avoid claims of cures, guaranteed results, comparisons and offer-led promotion, and we flag anything that may conflict with your council's guidance before it goes out. The final call is always yours.

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